BLOOM LONDON
NEW YEARS SALE ENDS 11:59PMUP TO 80% OFF
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NEW YEARS SALE

UP TO 80% OFF REMAINING STOCK

ABOUT US

Bloom London was founded in 2016, inspired by a dream to create a brand that combines comfort, elegance, and confidence. Born from the vision of a UK mother who wanted to offer women clothing that made them feel both stylish and at ease, Bloom London has its roots deeply embedded in British values of quality and timeless design. Every piece is crafted with the same dedication to lasting style, reflecting the women who inspire us daily. At Bloom London, it’s more than just fashion — it’s about feeling empowered with every wear.

WHAT OUR CUSTOMERS SAY

Finally a coat with proper pockets! It’s cosy, flattering, and I honestly feel like it was made for me. Couldn’t be happier with this purchase.

Sarah M.

London

I was worried about ordering online, but the return process was so smooth and stress-free.

Emma S.

London

Most online orders disappoint, but this one fits perfectly and feels premium. I wear it with pride.

Elaine H.

Manchester

Comfort and style are hard to find at my age. This piece gave me both – even my granddaughter noticed.

Margaret N.

Bristol

The quality of the dress I bought is far better than I expected. It drapes perfectly and hides all the bits I don’t want to show. I’ll definitely be ordering another.

Helen T.

Birmingham

I expected a heavy coat, but this one is wonderfully light and still keeps me warm. It feels practical yet so elegant – perfect for chilly British mornings.

Ruth T.

Oxford

Absolutely love my new dress! The fit is so flattering and the fabric feels beautiful against the skin. It’s rare to find something stylish that’s also this comfortable.

Caroline M.

Leeds

I’d fallen into wearing the same safe outfits. This made me feel feminine again.

Denise T.

Liverpool

I had a small question about sizing and the customer service team replied quickly and warmly. It felt personal, not like talking to a machine.

Jane N.

Kent

The return was simple and straightforward, and the customer service team couldn’t have been kinder. It felt reassuring to be looked after properly.

Linda R.

York

BLOOM LONDON