IDA | ELEGANT MIDI DRESS – BLOOM LONDON
CHRISTMAS SALE ON REMAINING STOCKUP TO 80% OFF
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IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS

4.7 / 5 Rated (3743+ reviews)

IDA | ELEGANT MIDI DRESS

£100.00 GBP £39.95 GBP Save 60%
/
50% OFF
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  • Only 6 Left In Stock!
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FLASH SALE UPDATE
CHRISTMAS SALE UPDATE

Our biggest price drop is live, but our stock is almost sold out! If you still see the 'Add to Cart' button, your item is available — once sold out, it’s gone forever.

Flattering Fit And Everyday Grace Midi Dress

This classic midi dress features a surplice V-neckline with softly gathered pleats across the bodice for a flattering wrap-style effect. Elbow-length sleeves provide comfortable coverage, while the gently flared skirt falls to mid-calf. Side pockets add practical charm, making this dress a perfect blend of style and function.

Why Hundreds Of Women Love This Dress

  • Figure-enhancing bodice: The wrapped neckline and pleated waistline create a slimming, feminine shape that complements curves with comfort and ease.
  • Soft, comfortable fabric: Crafted from a smooth, breathable material that moves with you and feels soft against the skin for all-day wear.
  • Practical hidden pockets: Discreet side pockets offer convenience without disrupting the clean lines of the silhouette—perfect for carrying small essentials.
Everyone’s talking about this – grab it before it’s gone.

Enjoy peace of mind with your order — today we ship everything free of charge with Royal Mail, complete with tracking so you’ll always know when your parcel will arrive.

Your satisfaction is our priority. That’s why we offer a generous 30-day return and exchange policy. Take your time, try it at home, and if it’s not exactly what you hoped for, you can easily return or exchange it within 30 days

Your security comes first. That’s why we process all orders through Shopify Payments and trusted credit card providers — ensuring every transaction is smooth, reliable, and fully protected.

Profile Charlotte, Amelia, and 25k+ others wear Bloom London.

COMBINE AND GET AN EXTRA 10% OFF

CHRISTMAS SALE

🎄 Our Christmas Sale Is Here!

As a thank you, we’re holding a Christmas Sale on our remaining stock!

This is your last chance to enjoy our seasonal favourites at beautifully reduced prices

Up to 80% OFF

Once it’s gone, it’s gone – no restocks.

If you can add it to your basket, it’s still available (for now).

With love,
Eleanor & Emily

WHAT OUR CUSTOMERS SAY

Finally a coat with proper pockets! It’s cosy, flattering, and I honestly feel like it was made for me. Couldn’t be happier with this purchase.

Sarah M.

London

I was worried about ordering online, but the return process was so smooth and stress-free.

Emma S.

London

Most online orders disappoint, but this one fits perfectly and feels premium. I wear it with pride.

Elaine H.

Manchester

Comfort and style are hard to find at my age. This piece gave me both – even my granddaughter noticed.

Margaret N.

Bristol

The quality of the dress I bought is far better than I expected. It drapes perfectly and hides all the bits I don’t want to show. I’ll definitely be ordering another.

Helen T.

Birmingham

I expected a heavy coat, but this one is wonderfully light and still keeps me warm. It feels practical yet so elegant – perfect for chilly British mornings.

Ruth T.

Oxford

Absolutely love my new dress! The fit is so flattering and the fabric feels beautiful against the skin. It’s rare to find something stylish that’s also this comfortable.

Caroline M.

Leeds

I’d fallen into wearing the same safe outfits. This made me feel feminine again.

Denise T.

Liverpool

I had a small question about sizing and the customer service team replied quickly and warmly. It felt personal, not like talking to a machine.

Jane N.

Kent

The return was simple and straightforward, and the customer service team couldn’t have been kinder. It felt reassuring to be looked after properly.

Linda R.

York

FREE SHIPPING

Enjoy free shipping with Royal Mail with full Track & Trace across the United Kingdom!

30-DAY MONEY BACK GUARANTEE

We offer a 30-day return period. If you’re not completely satisfied, you can return your item within 30 days — no questions asked.

SECURE CHECKOUT

Enjoy peace of mind at checkout. At Bloom London, we accept secure payments through credit cards and Shopify Payments, making your shopping experience simple and protected.

ABOUT US

Bloom London was founded in 2016 with a simple vision: to create clothing that embodies comfort, elegance, and confidence.

From our UK roots, we set out to build a brand that empowers women, offering designs that flatter and inspire. Each piece reflects our commitment to timeless quality and style, influenced by the women who motivate us every day. At Bloom London, it’s not just about clothes — it’s about feeling your best.

INFORMATION

CUSTOMER SUPPORT

We’re always here whenever you need us. Whether you have a question about your order, need guidance with sizing, or simply want a little more information, you can rely on us and our small Bloom London support team to be with you every step of the way.

Monday – Friday: 9AM – 6PM
Saturday: 9AM – 5PM
Sunday: 9AM – 1PM

✉️ Info@bloomlondon.uk

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IDA | ELEGANT MIDI DRESS