AVELINA | V-NECK MIDI DRESS – BLOOM LONDON
CLEARANCE SALE ENDS 11:59PMUP TO 80% OFF
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AVELINA | V-NECK MIDI DRESS
AVELINA | V-NECK MIDI DRESS
AVELINA | V-NECK MIDI DRESS
AVELINA | V-NECK MIDI DRESS
AVELINA | V-NECK MIDI DRESS
AVELINA | V-NECK MIDI DRESS
AVELINA | V-NECK MIDI DRESS
AVELINA | V-NECK MIDI DRESS

4.7 / 5 Rated (3743+ reviews)

AVELINA | V-NECK MIDI DRESS

£130.00 GBP £44.95 GBP Save 65%
/
50% OFF
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  • Only 6 Left In Stock!
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FLASH SALE UPDATE
CLEARANCE SALE UPDATE

We're clearing out the last of our stock with up to 70% off! Once it’s gone, it won’t be restocked, so grab your favourites while you can!

Effortless Grace And Refined Sophistication Dress

Designed to captivate with timeless elegance, this deep wine midi dress combines classic femininity with a modern edge. The structured bodice and graceful pleated skirt flow beautifully with every step, while the subtle V-neckline adds just the right touch of allure. Perfect for evening gatherings, formal occasions, or special celebrations, it embodies confidence, poise, and understated glamour.

Why Hundreds Of Women Love This Dress

  • Flattering fit-and-flare silhouette: The cinched waist and voluminous skirt create an effortlessly feminine hourglass shape.
  • Elegant neckline detail: The deep V-cut adds sophistication and balance, making it both refined and subtly alluring.
  • Luxurious movement: Crafted from a smooth, structured fabric that drapes elegantly while maintaining comfort and freedom with every step.

We’re down to the last few – make it yours before someone else does!

Enjoy peace of mind with your order — today we ship everything free of charge with Royal Mail, complete with tracking so you’ll always know when your parcel will arrive.

Your satisfaction is our priority. That’s why we offer a generous 30-day return and exchange policy. Take your time, try it at home, and if it’s not exactly what you hoped for, you can easily return or exchange it within 30 days

Your security comes first. That’s why we process all orders through Shopify Payments and trusted credit card providers — ensuring every transaction is smooth, reliable, and fully protected.

Profile Charlotte, Amelia, and 25k+ others wear Bloom London.

COMBINE AND GET AN EXTRA 10% OFF

OUR STORY

Four years ago, Bloom London was born out of a dream — a dream I shared with my daughter Emily as we embarked on this journey together. As a single mother, I wanted to create more than just a clothing brand; I wanted to offer fashion that embodies comfort, elegance, and connection. What has kept us going all these years is you — the women who believed in us and our vision.

As a heartfelt thank you for your incredible support, we’re holding a Stock Clearance Sale on our remaining stock, with discounts of up to 80% off. These items are limited, and once they’re gone, they’re gone. This is your chance to grab your favourites before they sell out — don’t miss out!

With love,

Eleanor & Emily

WHAT OUR CUSTOMERS SAY

Finally a coat with proper pockets! It’s cosy, flattering, and I honestly feel like it was made for me. Couldn’t be happier with this purchase.

Sarah M.

London

I was worried about ordering online, but the return process was so smooth and stress-free.

Emma S.

London

Most online orders disappoint, but this one fits perfectly and feels premium. I wear it with pride.

Elaine H.

Manchester

Comfort and style are hard to find at my age. This piece gave me both – even my granddaughter noticed.

Margaret N.

Bristol

The quality of the dress I bought is far better than I expected. It drapes perfectly and hides all the bits I don’t want to show. I’ll definitely be ordering another.

Helen T.

Birmingham

I expected a heavy coat, but this one is wonderfully light and still keeps me warm. It feels practical yet so elegant – perfect for chilly British mornings.

Ruth T.

Oxford

Absolutely love my new dress! The fit is so flattering and the fabric feels beautiful against the skin. It’s rare to find something stylish that’s also this comfortable.

Caroline M.

Leeds

I’d fallen into wearing the same safe outfits. This made me feel feminine again.

Denise T.

Liverpool

I had a small question about sizing and the customer service team replied quickly and warmly. It felt personal, not like talking to a machine.

Jane N.

Kent

The return was simple and straightforward, and the customer service team couldn’t have been kinder. It felt reassuring to be looked after properly.

Linda R.

York

FREQUENTLY ASKED QUESTIONS

Yes, we offer free premium shipping because we value you as a customer and want to provide you with the best service.

Yes, you can return your order within 30 days of receiving it.

You can track your order by entering your Order Number or Email/Phone Number on the "Track Your Order" page. Once you’ve entered your information and clicked "Track," you will be able to see the status of your order.

You can pay safely and securely with the following payment methods: PayPal, Credit Card, Visa, Mastercard, American Express, Apple Pay, Google Pay, Maestro, and Shop Pay.

Yes, once you've placed your order, a confirmation will be sent to your email inbox. If you don’t see it, feel free to reach out to our customer service team, we’re happy to help you right away.

Email: Info@bloomlondon.uk

FREE SHIPPING

Enjoy free shipping with Royal Mail with full Track & Trace across the United Kingdom!

30-DAY MONEY BACK GUARANTEE

We offer a 30-day return period. If you’re not completely satisfied, you can return your item within 30 days — no questions asked.

SECURE CHECKOUT

Enjoy peace of mind at checkout. At Bloom London, we accept secure payments through credit cards and Shopify Payments, making your shopping experience simple and protected.

CUSTOMER SUPPORT

We’re always here whenever you need us. Whether you have a question about your order, need guidance with sizing, or simply want a little more information, you can rely on us and our small Bloom London support team to be with you every step of the way.

Monday – Friday: 9AM – 6PM
Saturday: 9AM – 5PM
Sunday: 9AM – 1PM

✉️ Info@bloomlondon.uk

INFORMATION

ABOUT US

Bloom London was founded in 2021 with a simple vision: to create clothing that embodies comfort, elegance, and confidence.

From our UK roots, we set out to build a brand that empowers women, offering designs that flatter and inspire. Each piece reflects our commitment to timeless quality and style, influenced by the women who motivate us every day. At Bloom London, it’s not just about clothes — it’s about feeling your best.

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AVELINA | V-NECK MIDI DRESS