Name: Eirian | Off-Shoulder Gala Dress
Brand: BLOOM LONDON
Price: 34.95 GBP
Availability: InStock

£89.90 GBP £34.95 GBP Save 61% 50% OFF

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FLASH SALE UPDATE

FLASH SALE UPDATE: Our biggest price drop is live, but it's ending tonight at 11:59PM! If you still see the 'Add to Cart' button, your item is available — once sold out, it’s gone forever.

Elegant Draping Meets Timeless Silhouette Halter Maxi Dress

This floor-length maxi dress features a plunging halter neckline and gently ruched bodice that flatters the waist. The smooth fabric skims the body for a sleek, elongated look, while the minimal backless design adds subtle sophistication. A softly gathered waistline provides shape without restricting movement, making it a graceful option for evening occasions.

Why Hundreds Of Women Love This Maxi Dress

Figure-Flattering Ruching: Thoughtful gathering along the midsection creates a slimming effect, enhancing curves while offering comfort and flexibility throughout the day or night.
Soft And Cozy Material: This dress is crafted from a comfortable fabric that drapes smoothly over the body, providing both softness and elegance in one easy-to-wear piece.
Effortless Elegance: With its graceful length and classic cut, this dress makes a lasting impression while remaining simple to slip on and style for any event.

Shop with peace of mind – your 30-day money back guarantee applies even during our Flash Sale.

Enjoy peace of mind with your order — today we ship everything free of charge with Royal Mail, complete with tracking so you’ll always know when your parcel will arrive.

Your satisfaction is our priority. That’s why we offer a generous 30-day return and exchange policy. Take your time, try it at home, and if it’s not exactly what you hoped for, you can easily return or exchange it within 30 days

Your security comes first. That’s why we process all orders through Shopify Payments and trusted credit card providers — ensuring every transaction is smooth, reliable, and fully protected.

Charlotte, Amelia, and 25k+ others wear Bloom London.

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COMBINE AND GET AN EXTRA 10% OFF

ABOUT US

Five years ago, I started Bloom London as a single mother, with my daughter Emily by my side and a dream that fashion could mean more than clothes. What’s kept us going is you — women who believe in comfort, elegance, and connection. As a thank you, we’re holding a Flash Sale today — a little celebration of everything we’ve built together.

With love,

Eleanor & Emily

WHAT OUR CUSTOMERS SAY

Finally a coat with proper pockets! It’s cosy, flattering, and I honestly feel like it was made for me. Couldn’t be happier with this purchase.

Sarah M.

London

I was worried about ordering online, but the return process was so smooth and stress-free.

Emma S.

London

Most online orders disappoint, but this one fits perfectly and feels premium. I wear it with pride.

Elaine H.

Manchester

Comfort and style are hard to find at my age. This piece gave me both – even my granddaughter noticed.

Margaret N.

Bristol

I was nervous about ordering shoes online, but these boots impressed me straight away. They were comfortable from the first wear, no blisters at all, and I’ve had so many compliments already.

Helen T.

Birmingham

I expected a heavy coat, but this one is wonderfully light and still keeps me warm. It feels practical yet so elegant – perfect for chilly British mornings.

Ruth T.

Oxford

I thought this bag might be too small, but it easily fits my phone, purse and even a water bottle. Stylish and practical at the same time – I use it every day now.

Caroline M.

Leeds

I’d fallen into wearing the same safe outfits. This made me feel feminine again.

Denise T.

Liverpool

I had a small question about sizing and the customer service team replied quickly and warmly. It felt personal, not like talking to a machine.

Jane N.

Kent

The return was simple and straightforward, and the customer service team couldn’t have been kinder. It felt reassuring to be looked after properly.

Linda R.

York

FREE SHIPPING

Enjoy free shipping with Royal Mail with full Track & Trace across the United Kingdom!

30-DAY MONEY BACK GUARANTEE

We offer a 30-day return period. If you’re not completely satisfied, you can return your item within 30 days — no questions asked.

SECURE CHECKOUT

Enjoy peace of mind at checkout. At Bloom London, we accept secure payments through credit cards and Shopify Payments, making your shopping experience simple and protected.